“If money be not thy servant, it will be thy master.” – Francis Bacon
Wouldn’t you, the independent artist or creative, love to have a reliable, step-by-step path to selling your work and services to people who want them?
I couldn’t find anything like that when I began my arts career. So I took everything I’d learned as an Ad Gal working with the world’s largest interactive advertising agency, broke it down into bite sized pieces and developed the Guerilla Exhibitor workshops for artists and creatives.
I know that developing marketing mastery is key to your sustained success, and this workshop is the foundation for that development. You will leave this workshop with:
- Practical knowledge in how to plan and strategize your marketing, which you will be able to replicate as you grow your business;
- An Action Plan that you can immediately implement;
- Confidence in knowing where you are headed in your business
If you know this is something you want to do, skip to the bottom of this promotion and call in or register online. If you’d like a bit more information, please read on.
A Bit About Marketing from the Guerilla Exhibitor’s Point-of-View
The goal of marketing is sales. How you reach that goal is referred to as your Marketing & Sales Plan.
A critical piece of that plan is Branding, and the key components to defining your brand are knowing your: Vision, Mission and Products [including Services]. Your Market is the people who want what you have to offer. Knowledge of all this combined leads you to your Strategy for getting the word out about your products, and receiving money in exchange for them.
Once you’ve defined how you’ll implement your strategy, you will have created your Marketing and Sales Plan.
This workshop assumes you know your Vision, Mission and Products*, and focuses on these three points of your Market:
- Profiling: who wants what you have to offer,
- Where they Hang Out: Knowing and having access to the places where they spend their time – online, meetings, events, magazines, clubs, activities, etc.
- The How’s Have It: Defining how to reach them in those places so they know you have what they want and how to get it.
*If you feel you do not have all the necessary pieces ready to take on this workshop, send an e-mail to a@workingartistsonline.com and ask for the FREE worksheet “Capturing Your Vision and Mission, Defining Your Products and Services” and fill in the blanks with your information. If you still feel lost, get in touch with Adrienne to discuss the best way for you to get up to speed to be ready for this workshop. She may be reached at 503-349-6075 or a@workingartistsonline.com
Now is the time to think critically about how you will survive, and thrive, and planning is the key.
Here’s how the day will go:
Defining Your Market
- Profiling Who
- Where They Hang Out
Reaching Your Market
- Media
- Physical markets
- Online
- Referrals
Setting Goals in Time
- What Actions You’ll Take
- Defining Your Tangible Goals
Your Course Leader:
Adrienne Fritze has a checkered 35 year background in the world of self employment, as corporate executive and now as an artpreneur and educator. A sampling of her experience includes publishing magazines and role-playing whodunits, managing interactive marketing projects for companies like Samsung USA and now as a practicing artist and business educator. She lives in Portland Oregon with her extended family, and is the brain and brawn behind Working Artists LLC. [http://workingartistsonline.com and http://adriennefritze.com]
Details about the Where, When and How of the Workshop:
LOCATION: Working Artists Studios, 2211 NW Front Ave. #303 D, Portland OR 97209
DATE/TIME: Saturday March 21st, 10:00 a.m. to 4:00 p.m. with follow-up one-on-one consulting/coaching sessions
COST: $225/participant [$325/participant after March 1st]
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