Adrienne Fritze started out life as an artist-entrepreneur before reaching the tender age of 10, by creating a lemonade stand that sold - not lemonade - rather Koolaid, popcorn and Creepy Crawler bugs and pencil heads she made herself. She sold out her inventory before NOON, hammering the competition, and was forever hooked on combining her art forms with business. The ultimate expression of this (to date) is Working Artists LLC (WA).

Adrienne came out of the closet as a visual artist and writer in early 2004, and founded WA in May of that same year with two friends, Gary R. Moor and Mark Lysgaard. Taking those 30+ years of learning about and doing business in ventures ranging from mural painting to international advertising, and combining this experience with practices used by other successful entrepreneurs, she developed The Guerilla Exhibitor™ - a business course delivered in a digestable format for artists and creative pros.

She has led 9 courses in the past two years, is delighted to be your course leader over the 12 to 14 weeks of your course, and is thrilled to be joined by Bob Sterry and Peter Shaver, two professional service providers she holds in high esteem.

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Peter Vaughan Shaver is a Portland-based arts & entertainment attorney. Peter’s primary areas of legal expertise include intellectual property and general business law with an emphasis on copyrights, trademarks, music and art law, non-profits, Internet law, licensing, and business creation. His practice also deals with consumer law cases, non-profits creation, business disputes, real estate matters and creating wills for clients. Peter’s firm, Sound Advice, LLC, works with creative people and businesses of all kinds and he is a regular lecturer on these topics schools, arts organizations, other educational and community groups.

About Peter's Segment:

Copyrights and contracts are a fact of life in the art business. Understanding federal copyright laws is critical as copyrights are implicated in nearly every contractual agreement that a creative professional will encounter in their business dealings. This unit is geared to provide participants with a firm basis for understanding and protecting the rights to their creative work. The focus will be on building co-operative relationships with other contracting parties while avoiding common dangers in business relationships. The goal of this segment will be to demystify the legal aspects of copyrights and contracts, translating “Legalese” into Plain English, while empowering participants to not shy away from uncomfortable negotiations. We will also discuss simple and powerful hints for negotiating contracts and general guidelines for being more professional and empowered in business relationships. We will first review the basics of copyrights in order to provide a basis for participants to build a contract of their own. We will also review contracts from the ground up, incorporating the most basic elements of all legal agreements into your contract. In conjunction with this exercise, participants will also develop a checklist of common items that can be used in reviewing contracts for problem areas and providing suggestions for equalizing terms.

Bob Sterry is an artist's consultant who is an artist himself. He performs with singer and storyteller Anne-Louise Sterry ( www.anne-louise.com) in the USA and Europe, writes and performs his own poetry and prose, and sings solo at the drop of a hat. His quarter century of sales and marketing experience gained around the world is dedicated to working with artists of all kinds to help them develop business and marketing plans, understand how sales really work, or simply clarify their goals.

About Bob's Segment:

Business Knowledge = More Time for Art
 
With humor and a lighthearted touch Bob will help you spend more time on what you really want to do; your Art. You will walk away for this part of the GX course with a better understanding of how sales and marketing really works for you, how to keep it under control and leaving you with More Time for Art!

More specifically you will find out:

• what marketing is and is not
• why it is not a mystery
• why it is necessary, its place in your business
• How to turn COLD calling into HOT ; fearlessly!
• The power of the word NO!
• what you really need to do it and.....
• how to do it simply, economically & effectively with absolute integrity