BUSINESS DEVELOPMENT WORKSHOPS
The Guerilla Exhibitor Focus Series
Marketing & Sales Strategy and Planning [Dec. 6]
GX Tracks [Implementation Support]
[Quarter 1 Kicks Off: Jan 17, 2009]
Track I: Marketing & Sales | Track II: Being Online | Track III: Business Management
The Original Course:
The Guerilla Exhibitor [Apr 4 + 5, 2009]
IMPORTANT RESOURCES
Working Artists Network | Calls For Art
Studios | Gallery Program | Commercial Curation
This course is for the artist or creative professional who is ready to build the necessary business structures needed to have a successful solo career in their arts discipline.
Next Session begins with the weekend intensive on Saturday and Sunday, November 15 and 16, 2008. Following the intensive are 6 segment assignments, each worked on over a 2 to 3 week period, supported by a 2 hour work session to conclude previous assignments and kick-off new ones.
Although this course was initally designed for fine artists in more traditional disciplines (visual artists, writers, filmmakers, theatre folk, dance and movement, performance, art photographers and music), the people who have taken this course are in a wide variety of careers. In any given session you may find: fine artists, copywriters, commercial photographers, web developers, art representatives, private art collectors, gallery owners and landscape designers. If you think of yourself as an artist and your skill sets as your art form, this course is meant for you.
Course Dates |
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Full
Fee
$695 |
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Two
Payments
$362.45 ea.
(includes $14.95 handling fee) |
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Three
Payments
$246.62 ea.
(includes $14.95 handling fee) |
| Apr 4 + 5, 2009 |
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For more complete information on the 12-14 week course, visit http://www.workingartistsonline.com/gx/
If you have any quesitons or concerns, please write gx@workingartistsonline.com
- GX Tracks: Planning Implementation Support
Track I: Marketing & Sales | Track II: Online | Track II: Business Management
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Course Leader:
Adrienne Fritze
Founder – Working Artists LLC |
These workshops are designed as support and extended professional development tools for artists and creative entrepreneurs committed to building sustainable businesses.
The areas of focus include:
- Sales and Marketing
- Using the Internet / Being Online
- Business Management
Some of the topics include:
Sales and Marketing
- Selling Your Art vs. Selling Your Soul
- Identity Development - the Basics
- Word of Mouth
- PR/Publicity
- Marketing without Advertising
- New Product/Service Development
- The Pitch
Using the Internet / Being Online
- HTML Sites vs. WordPress vs. other content management sites
- Harnessing the Power of Social Media [using sites liked LinkedIn, Biznik, Facebook, MySpace, and tools like Twitter]
- Selling Online [using services like eBay, CafePress, Lulu, Etsy]
- To Blog or Not to Blog
- eMail Marketing
Business Management
- Cash Flow Fundamentals
- Death & Taxes
- Hiring Pros
- Quickbooks & Quicken
- Keep it Legal and Save Your Assets
- Raising Money: Why, When and How to do it
LOCATION:
To be indicated in the course materials.
DATES/TIME
- 2nd Saturday of the month we meet in person
- 4th Saturday of the month we meet via a web or tele-conference
- Weekly e-mail check-ins
You may register for one to all three Tracks - you design what will work best for you and your arts or cretivity based business.
REQUIREMENTS
- Participant must have documented the following:
- Vision and Mission of the business
- Product/Service descriptions and pricing
- Marketing and Sales plan
If you do not have these documents, get in touch with the course leader, Adrienne Fritze to go over your options for creating them. Phone: (503) 349-6075 eMail: a@workingartistsonline.com
COST PER QUARTER:
One track, $195/participant [$65/month/track]
Two tracks, $330/participant [$55/month/track]
All Three tracks, $405/participant [$45/month/track]
Minimum committment: 3 months [1 Quarter]
PLEASE NOTE: No late starts - you must begin the Tracks at the start of the cycle. First quarterly cycle begins January 17, 2009.
If you have questions or would like more information about any of these workshops call Adrienne Fritze at (503) 349-6075 or email a@workingartistsonline.com
Working Artists LLC
- Working Artists Network
[WAN]
WAN was created to provide working artists with a couple of really important resources:
- Services that self employed fine artists need to function in the modern world of Capitalism (yes, we wrote the big bad "C" word!) - such as: health care options; event liability coverage; professional services — legal, accounting, tax and financial planning, marketing and sales assistance, PR and more; and
- Discounts on some of those services, as well as office and art supplies, office furniture, books, car rentals, and more.
In addition to these services and discounts, WAN also serves as a public policy advocate on local, state and national issues related to being a solopreneur in the arts or creative industries.
Our focus is empowerment through choice and clear understanding of those options, and our committment to you is that we will provide you with the most current information on the issues that matter to you and affect you the most.
Currently there is one community studio space, and two private studios / creative office spaces available. Click on Studios to learn more and apply for a space today.
- Gallery Program
The Working Artists Gallery [WAG] has shown the work of some of Portland's most exciting emerging artists and performers in Portland today, as well as the work of socially conscious artists from other parts of the country. Artists like: Chris Haberman, Jennifer Mercede, Troy McCray, Trevor Gray, Amerinda Alpern and Joroko. And cutting edge group exhibits such as Chance Meetings, Sarah and Justin Boss' Artist Auditions, and Trophy.
To find out more about WAG, e-mail: wag@workingartistsonline.com
- Commercial Curation
This is an exhibit and art collections program for businesses that see value in using the arts to communicate, explore and embody the essence and values of their organizations. Look for Calls for Art form this program as its existance becomes better known. To learn more click on Commercial Curation.
The goal of Working Artists' NEW Membership Program is to support artists—those emerging as well as established—in designing a life that works for them in ways that matter. By combining our efforts with strategic partners throughout Oregon, Washington and the US, we are finding extraordinary deals and programs for our paid membership.
Some of what you'll receive by joining the Working Artists Network —
- access to healthcare programs and insurance (this is an ongoing effort to secure affordable healthcare insurance for artists in Oregon);
- $100 off The Guerilla Exhibitor, our business course designed with the needs and learning styles of artists and creative professionals in mind;
- discounts of 50-70% off office supplies and furniture;
- 15% off business and self-help books for artists, designers, photographers, writers, and film and performing artists;
- discounts on car rentals, art supplies and more;
- deals on professional business services offered by pros who understand how best to work with creatives (legal, accounting, PR, marketing, sales, financial planning, and more);
- access to business loans from $500 to $50,000 for higher risk businesses like yours, and so much more
LEARN MORE ABOUT THE BENEFITS OF WAN
If you are interested, send us an e-mail at wan@workingartistsonline.com. Or call us at 503.349.6075
And visit the WAN website at http://www.workingartistsnetwork.com
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Click Here for CALLS FOR ART (Local, Nationwide and International)
The Guerilla Exhibitor™ offerings
GX II |
The Guerilla Exhibitor course |
Guerilla Exhibitor Insights newsletter | GX Bookstore
Professional development news for artists and creative workers committed to expanding their business know-how.
In the Bookstore you'll find books that Adrienne Fritze uses, or has used, in building her arts-based businesses. For her, they have provided invaluable insight, inspiration, encouragement and a success path to follow. Occasionally included is a book recommended from another source she respects. If you have questions about any of these, e-mail Adrienne at a@workingartistsonline.com
Adrienne has also added some "fun" stuff, such as art supplies and games she enjoys playing that are fun and have a little something to leave behind in understanding human systems a bit better. Adrienne's favorite is the Roller Coaster Tycoon series, but she's also a HUGE fan of the SimCity series... Your recommendations are welcome!!!
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